Turbo Trusser is an innovative kitchen tool that is used for trussing a turkey and chicken well. It helps users to truss chicken and turkeys quickly and effectively.
Founders Kirk Hyust and Brian Halasinski presented their product in episode 2 of Shark Tank season 14. They came to the show to raise funds for their business.
Like most people, Brian and Kirk were tired of having dry chicken. So they decided to take matters into their hand and designed the Turbo Trusser. The aim was to create a gadget that would help users to truss a turkey or chicken in seconds and keep it juicy while cooking. Now let’s find out how sharks like the product.
During the pitch, the entrepreneurs revealed that the production cost of each unit is approximately $3, while its selling price is $15. They also revealed that their business generated over $90,000 in gross revenue sales within the first nine months. They expect to achieve new heights of success in the years ahead.
While the majority of the company’s sales originate from Amazon and their official website, they also get sales from distributors.
After the pitch, Robert Herjavec and Barbara Corcoran chose not to invest due to various reasons.
However, Kevin O’Leary showed interest and made an offer for Turbo Trusser. He proposed investing $100,000 in exchange for 33% equity along with a $1 royalty per unit sold. After negotiating back and forth, the entrepreneurs ultimately accepted Kevin’s offer.
After making a debut on Shark Tank, Turbo Trusser experienced a significant surge in sales to the extent that it achieved the status of a #1 Best Seller on Amazon.
The collaboration with Kevin O’Leary’s Chef Wonderful brand proved to be beneficial for Turbo Trusser. It opened new marketing opportunities for the company, especially during seasonal occasions like Christmas, Easter, and Thanksgiving. This is expected to boost the company’s sales further.
Chicken and turkey are enjoyed by a large crowd in the United States. Most people prefer to have turkey on occasions like Christmas, Thanksgiving, and Easter. It is a known fact that turkey and chicken taste better after trussing.
However, the trussing process consumes a lot of time. This is where Turbo Trusser enters the scene. This handy tool helps users to truss a turkey in a matter of seconds.
It is a versatile kitchen gadget that can be used for a variety of recipes such as Rotisserie, Oven Roasted, Duck, and more. Currently, the product is available for $14.99 on Amazon. Buyers can also avail the product on the official website.
Brian serves as the president of the company and Kirk as the vice president. The two of them were inspired to design a product that would help them to truss a turkey quickly. That’s how Turbo Trusser was born. The company is doing well under Kevin O’Leary’s guidance.
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