Trixie Mattel, the quirky queen with a razor-sharp wit and a whole lot of talent, has become a household name in the drag world.
But Trixie’s success extends far beyond the stage. This savvy performer has built a business empire that would make any entrepreneur proud, amassing a net worth estimated at a cool $10 million.
So, how did this Wisconsin-born artist go from a reality TV contestant to a drag race millionaire? We will delve further into their net worth and details about their career growth.
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Did RuPaul’s Loss Kickstart His Career?
Brian Firkus, the man behind the makeup, first entered the world of drag as Trixie Mattel in 2010. Trixie’s unique brand of humor and vintage aesthetic quickly gained a loyal following. In 2014, Trixie landed a spot on season 7 of RuPaul’s Drag Race, the groundbreaking reality show that brought drag queens into the mainstream.
While Trixie didn’t take the crown that season, it was a turning point in her career. Her charisma and comedic timing won over audiences, and Trixie’s elimination became a controversial fan favorite moment.
Trixie didn’t let rejection stop her. She continued to tour, perform stand-up comedy, and release music. In 2018, Trixie made a triumphant return to Drag Race on the All-Stars format.
This time, Trixie dominated the competition, showcasing her growth as a performer and ultimately winning the All-Stars 3 crown. This victory solidified Trixie’s place as a Drag Race legend and opened doors to even greater success.
What Kind of Business Venture Does Trixie Have Beyond Drag?
Trixie’s business savvy is a key ingredient in her million-dollar recipe. In 2019, Trixie launched Trixie Cosmetics, a vibrant makeup line that caters to all genders and embraces individuality.
The brand gained a lot of traction quickly after its release due to the quality of the products, playful packaging, and inclusive marketing. Trixie Cosmetics became a major revenue stream, proving that Trixie’s brand goes beyond just drag.
Trixie’s empire doesn’t stop at makeup. She has her successful merchandise line, featuring everything from attires like t-shirts to mugs and phone cases as well.
Furthermore, she has also leveraged her comedic talents into lucrative stand-up tours and has even co-written a hilarious memoir with her best friend, fellow drag queen Katya Zamolodchikova.
Not only that, Trixie understands the power of collaboration. She has teamed up with other successful drag queens like Katya for their popular YouTube show “UNHhhh,” which has garnered millions of views. These collaborations not only expand Trixie’s reach but also showcase the supportive and collaborative nature of the drag community.
What Put Trixie Mattel in the Limelight?
Trixie’s success extends beyond herself. In 2020, she stepped in to save This Is It!, the oldest gay bar in Milwaukee, her hometown.
This act of kindness not only preserved a piece of LGBTQ+ history but also showed Trixie’s commitment to giving back to the community that helped her rise to fame.
From sold-out tours to innovative makeup collections, Trixie continues to break barriers and redefine drag success. One thing is for sure: the future is bright for this drag queen with a million-dollar smile.
