Songlorious, a company that specialises in creating custom songs for occasions, gained national attention after appearing on the popular show Shark Tank. Founded by music enthusiasts Omayya Atout and Ellen Hodges, the platform allows customers to reach skilled artists and turn their personal stories into unique songs.
Since their Shark Tank debut, Songlorious has experienced impressive growth. Naturally, people are curious to know more about the company and how’s it doing now.
Omayya Atout and Ellen Hodges are the people behind Songlorious. Before founding their own company Ellen worked as a barista, and Omayya was a civil engineer. Both left their jobs to pursue their passion for music.
Their musical talent and entrepreneurial drive are what led to the establishment of Songlorious. The duo has worked hard to make the company successful and take it to Shark Tank.
Omayya and Ellen’s dedication to creating personalized musical experiences has driven Songlorious to success. Their story shows how following a passion can lead to both personal and professional accomplishments.
Founding Songlorious
The story of Songlorious began with a mix of chance and inspiration. Omayya and Ellen first got the idea for the business after they composed a custom song for a friend’s wedding. The enthusiastic feedback received by the duo made them realize that they could turn it into a business opportunity.
They came up with this idea during the pandemic. In June 2020, the duo decided to quit their jobs and establish their own company, Songlorious. What started as a heartfelt wedding gift quickly turned into a successful business.
Songlorious appeared on season 13 of Shark Tank, where Omayya and Ellen presented their company to the Sharks. The duo asked for $400,000 for a 10% equity stake in their company.
The Shark was immediately interested in their business, leading to a competitive round of negotiations. In the end, Kevin O’Leary, Mark Cuban, Peter Jones, and Daymond John teamed up to offer $500,000 for 40% equity.
This investment marked a major milestone for Songlorious and provided them with the funding needed. The successful pitch on the show opened new doors for the company, bringing them bigger opportunities.
Songlorious After Shark Tank
After appearing on Shark Tank, Songlorious has reached a new level. The company quickly gained visibility and experienced a massive surge in sales. According to reports, the revenue reached $2.1 million right after the episode aired.
By 2023, their sales had climbed to over $2.9 million, showing how impactful the Shark Tank exposure has been.
To take the company to the next level, Songlorious expanded its artist’s lineup and musical genres. Additionally, they introduced a “try before you buy” feature. These things helped the company broaden its customer base.
Songlorious is very much in business and doing exceptionally well. The company has now expanded its services and holds a solid position in the market.
With strategic investments and innovations, Songlorious is set up for long-term success. Its ongoing growth indicates that it will remain a leader in the custom music industry even in future.
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