Wouldn’t it be great if you could work on your laptop and eat snacks at the same time? To make things easier, Edwin Cho and Kevin Choi came up with an amazing solution called Snactiv. It’s a unique chopstick that perfectly attaches to your fingers, allowing you to eat any kind of snack without dirtying your hands. However, these chopsticks are not meant for eating rice.
These finger chopsticks can be used to eat snacks while working on your mobile or laptop. It’s an innovative product that allows you to eat food without getting your hands dirty.
The founder duo presented their product on season 13 of Shark Tank. Since then viewers have been waiting to know the net worth of the company. Let’s find that out in the post below.
Contents
Quick Facts
| Business details: | Mess-free snacking tool |
| Founders name: | Kevin Choi and Edwin Cho |
| Founded in: | 2020 |
| Location (Country): | Los Angeles, USA |
| Investment Asked by Company: | $200,000 for 10% equity |
| Sharks on board (Investors): | Kevin Hart and Lori Greiner |
| Accepted Deals: | $200,000 for 20% equity |
| Shark Tank Episode: | Season 13 Episode 10 |
| Net Worth | $2 million |
| Business Status: | Active |
| Social Media | Facebook |
| Last Updated: | July 09, 2024 |
Who are the founders?
Snactiv is founded by Kevin Choi and Edwin Cho, two design professionals from Los Angeles, California.
As far as we know, Kevin specializes in toy designs. He got his degree from Otis College of Art and Design. On the other hand, Edwin has a degree in international business and finance from New York University.
After graduation, Edwin secured a job at Fuhu. During this time, he met Kevin who was working as a designer at top-level companies like Magic Jump Inc., and Disney. They both worked together at a company called Mattel.
Founding Snactiv
Both Edwin and Kevin wanted to quit their corporate jobs and wanted to start a business of their own. They finally started working towards their dream in 2020, when they launched Snactiv.
Kevin always ate snacks while working, but his messy fingers often annoyed Edwin. This is what inspired them to design Snactiv, a modern chopstick that allows users to eat food without dirtying their hands.
They launched the product in 2021 and generate sales of $187,000.
Snactiv On Shark Tank
Edwin and Kevin appeared on Shark Tank season 13. They entered the show with the hope of seeking funds from the investors. They proposed an offer of 10% equity for $200,000.
Initially, the Sharks thought that the product was a great gimmick. But they got surprised after knowing the sales details.
After a long debate, Kevin O’Leary and Lori Greiner teamed up and offered a counter-deal of 20% equity for $200,000. Although the founders were not impressed with the offer, they accepted it in the end.
Snactiv After Shark Tank
After the airing of the Shark Tank episode, Snactiv became extremely popular, resulting in other companies producing cheap copies. Despite that the company is growing and their product has become quite popular among gamers and tech workers.
At present, Snactiv is available on Amazon and its official website. You can also find the product at major retail outlets such as Walmart and Target.
They also sell the product outside the U.S. in South Korea, Hong Kong, and Taiwan. The current net worth of the company is estimated to be $2 million.
Is Snactiv Still In Business?
Even though Snactiv is not one of the biggest businesses featured on Shark Tank, it’s still going strong today. You can purchase Snactiv products like the Snactiv Lite, Snactiv Pro, and fun T-shirts from Amazon or their official website.
While its social media following isn’t huge, Snactiv showcases its brand culture well across platforms like Twitter, Instagram, Facebook, and TikTok. They share memes, customer stories, and funny videos which are both entertaining and authentic.
Snactiv hasn’t disclosed its sales figures officially. But according to estimates, the company is generating less than $1 million in revenue.
FAQs
1. What is Snactiv valued at?
With the kind of success that Snactiv has gained after their Shark Tank episode, it isn’t even a question that they have an estimated valuation of $2 million, which is growing rampantly.
2. Is Snactiv available for purchase?
Yes, Snactiv is available for purchase, if that’s something that you are interested in getting your hands on. Ideally, we’d recommend you purchase from their website.
3. Is Snactiv a worthy purchase?
If you are someone who doesn’t like getting their fingers dirty when eating snacks, Snactiv is undoubtedly a good option for you to consider buying. The design is practical and it is affordably priced too.
