Are you one of those conventionally short people that have a hard time reaching the top shelves or the top of the car to put things on the top, especially when traveling? Well, if you said yes, Moki Doorstep is a revolutionary product that will come in handy for you.
Alyssa Brown, who is the founder of Moki Doorstep suffered from a similar issue where she couldn’t reach the top of her car, leading to issues with loading things on top. Thus, alongside her husband, they ended up creating a unique rooftop assistance device called Moki Doorstep, which appeared on Shark Tank too.
Surprisingly enough, the company’s current valuation is $5 million. More on that and their Shark Tank appearance are discussed in this article.
Contents
| Business details: | Vehicle accessories to reach the roof of a car |
| Founders name: | Zach Brown Alyssa Brown |
| Founded in: | 2017 |
| Location (Country): | Asheville, USA |
| Investment Asked by Company: | $150,000 for 5% equity |
| Sharks on board (Investors): | Daymond John |
| Accepted Deals: | $3,000,000 for 100% |
| Shark Tank Episode: | Season 10 Episode 08 |
| Net Worth | $5 Million |
| Business Status: | Active |
| Social Media | |
| Last Updated: | June 27, 2024 |
Alyssa Brown alongside her husband Zachary created the product, Moki Doorstep. They hail from Newington, Connecticut and both of them were full-time frontline workers before they created their company.
Zachary worked as a firefighter while Alyssa worked as a registered nurse. The couple chase adventure and their car are their best friend, which not just gets them around but also carries all their items while they are on the road.
Given Alyssa’s short stature, it was Zachary who had to handle all the heavy lifting and stacking items on top of the car. However, being in a demanding job like that of a firefighter, he struggled to find time to manage it all and Alyssa couldn’t help.
Stuck in such depth of issues, Alyssa and Zachary came together and brainstormed ideas to navigate through the problem. That’s where the idea for Moki Doorstep came into being.
It was Zach first who created the tool based on the idea that the firm door strikers in the side of the car have enough strength to support a human. Once the prototype and the final product were created and tested, they launched the company in 2017.
Behind the scenes, Alyssa looked over the administrative and operations side of things while Zach’s uncle supported the business idea with the initial capital.
Two years after launching Moki Doorstep, the company was already generating good sales in the U.S. market but Zach and Alyssa’s main goal was to make their business international, which is why they went on Season 9 of Shark Tank.
They pitched $150,000 for 9% equity in the company. It was Daymond Johns who offered the first pitch for $450,000 for 20% equity to which the founders revealed that the equity was too high and that they would instead consider selling the business. Daymond bought the company for $3 million.
Despite the purchase deal made by Daymond, it didn’t go through and Alyssa and Zach instead kept going on with their business.
Right after Shark Tank, the company managed to sell over 150,000 units of the product, reeling in steady revenue. Following that, the company also partnered with Rightline Gear, which has put its products in leading stores across the United States.
The company earns an annual revenue of $780,000 with a valuation of $5 million overall, which is quite impressive.
Moki Doorstep is still in business as the Browns are dedicated to growing the company and are seeing significant results.
Due to increased demand and a surge in sales revenue, they likely won’t need to sell the entire company. As of now, the deal with Daymond John is not finalised.
Given their current status, it is anticipated that the company will continue to increase its profits and relevance. According to sources, the company has signed a partnership deal with Rightline Gear, a work-equipment manufacturing company. To date, Moki Doorstep has sold over 150,000 units. You can buy this innovative product on several e-commerce platforms.
During their Shark Tank episode, the sharks were quite impressed with the product. Daymond John seemed to be extra interested in the product and decided to buy it out in whole for $3 million and the deal was confirmed.
According to the reports and estimates, Moki’s doorstep is currently worth around $3-$4 million. There is nothing confirmed surrounding the numbers yet.
Because the company’s valuation is currently in the millions, it is safe to assume that the product is quite successful and selling well in the market.
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