There are very few brands that offer male hygiene products. As a result, most men struggle to maintain below-the-waist hygiene.
Manscaped is a brand that specializes in men’s grooming products. Promoted by father-son duo Steve King and Josh King, the company was featured on Shark Tank season 10.
Manscaped was established to provide quality hygiene products for men. It focuses on creating grooming items that meet the unique needs of men. The company that started with a simple idea is now worth $750 million.
Contents
Business details: | Self-grooming supplies for men |
Founders name: | Steve and Josh King |
Founded in: | 2016 |
Location (Country): | San Diego, USA |
Investment Asked by Company: | $500,000 for 7% equity |
Sharks on board (Investors): | Lori Greiner, Mark Cuban |
Accepted Deals: | $500,000 for 25% equity |
Shark Tank Episode: | Season 10 Episode 04 |
Net Worth | $13 million |
Business Status: | Active |
Social Media | Facebook |
Last Updated: | Mar 19, 2024 |
Although the company was promoted by Josh and Steve King, the founder of the brand happens to be Paul Tran. He is a Vietnamese entrepreneur, currently living in Las Vegas, Nevada.
As far as we know Tran holds a degree in business from the University of Southern California. Growing up as an immigrant, he had to face a lot of challenges during his childhood. To add to it, he couldn’t speak English.
Despite all the troubles, he managed to work on his creativity and establish multiple businesses. His most successful business is IDK, an innovation lab.
The majority of self-care products available in the market are either targeted at female customers or revolve around face washes and soaps. Thus, there are hardly any brands that focus on male hygiene.
As Tran realized the huge market gap, he started developing quality male hygiene products. He finally launched his brand in 2016 and named it Manscaped.
Initially, the brand sold a hygiene kit containing products like Crop Preserver, Crop Reviver, and Lawn Mower.
Later Josh and Steve King joined as co-founders. In the first year, they managed to sell 3000 products and collected revenue of $1.5 million.
Manscaped was featured on Shark Tank in 2018. The brand was promoted by Steve and Josh King, who proposed $500,000 for a 7% equity stake.
During their pitch, they introduced eight products. However, guest Shark Charles Barkley was the first to back out from the deal.
On the other hand, Mark Cuban teamed up with Lori Greiner and offered a counter-deal of a 25% stake for $500,000. After a short discussion, the offer was accepted by the founders.
As per reports, the deal with Lori and Mark never closed. However, that didn’t seem to affect the company’s sales. Rather, they gained immense publicity from the show. As a result, they collaborated with several different sports including Los Angeles Kings NHL, and UFC.
In 2019, Manscaped received an investment of $500,000 from Wharton Alumni Angeles, Gaingles, and Longley Capital.
In 2021, the company declared that it was going public through a deal with Bright Lights Acquisition. However, the IPO didn’t last for more than a year.
Manscaped founders asked for $500,000 from the sharks on the show and listening to the company’s pitch, Mark Cuban decided to invest the money in the company. They seem to be doing quite well right now.
Manscaped has grown to a valuation of $1 billion and is marked with a unicorn status, which is quite impressive, to say the least.
The company was founded in 2016 by Paul Tran, to make men’s grooming products more accessible to the people without hiked prices.
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