Ghia is a company that specializes in non-alcoholic aperitif drinks. The company was founded by Melanie Masarin. She was inspired to make alcohol-free drinks that everyone could enjoy.
Ghia non-alcoholic drinks are ideal for summer and are made of quality ingredients. Melanie came to Shark Tank season 14 with the hope of collecting $250,000 for 5% equity. She needed the funds to take her company to the next level and conquer the non-alcoholic drinks market. Now let’s find out whether the sharks liked the product or not.
Shark Tank Ghia Update
- Entrepreneurs: Melanie Masarin
- Business: Non-alcoholic spirit
- Ask: $250,000 for 5% equity
- Result: No deal
- Sharks: None
Melanie Masarin entered Shark Tank with high hopes. She demanded $250,000 in exchange for 5% equity in her business.
Her company offers three main flavors which are mixed with lime, ginger, salt, and sparkling soda water. Each flavor is meant for someone with a different taste palette.
She told the sharks that each drink contained around 50 calories. The cost of manufacturing was $6 per unit and is sold at a price point of $38.Â
The company also offers smaller cans, the manufacturing cost of which is $0.77, and are sold at $5.
The majority of the company sales are generated through online websites. The previous year, the company made $2.5 million in gross revenue. The number of figures of the business impressed all the sharks.
However, they lost the excitement after knowing that the company suffered a loss of $1 million during the calendar year. Also, the company is looking forward to collecting $10 million from other investors.
Daymond John was the first one to back out from the deal. Lori Greiner also felt that it is not safe investing in this business and left the deal without making an offer.
On the other hand, Mark Cuban felt that the company requires a lot of money to grow. As a result, he also dropped out. However, for some reason, Robert Herjavec saw potential in the business and offered $250,000 for 5% equity, exactly what Melanie asked.
Kevin O’Leary proposed a counter deal of $250,000 for 10% equity. While Melanie was negotiating with Kevin, Robert backed out from the deal.
Melanie was not willing to agree with Kevin’s offer. In the end, she rejected his offer and went home without a deal.
However, appearing on Shark Tank did help her business. It brought a lot of exposure to the brand as more people started ordering boosting the company’s sales.
Melanie founded Ghia to offer non-alcoholic drinks to everyone. She was inspired by the Mediterranean culture. According to her, Ghia’s non-alcoholic drinks offer refreshments during the summer.
As per sources, Ghia alcohol-free drinks contain an ingredient called herbal nervines. For those who don’t know, it is a type of medicinal plant that gives you energy and reduces stress. It has a great taste and makes the drinks better.
Ghia offers a variety of drinks and they are available online and in retail stores.
