The Baby Toon is a soft spoon, especially designed for babies. It is made of 100% food-grade silicone and is available in different designs. It is made to help babies eat their food comfortably without hurting their soft gums.
This amazing invention belongs to a 7-year-old entrepreneur named Cassidy Crowly. She appeared on season 11 of Shark Tank with a proposal of 50% equity for $100K. Crowley was 10 years old when she entered the reality show.
For those curious to know what happened to The Baby Toon after Shark Tank should read the below post.
Contents
| Business details: | Soft Spoon |
| Founders name: | Cassidy Crowly |
| Founded in: | 2016 |
| Location (Country): | Honolulu, Hawaii |
| Sharks on board (Investors) | Lori Greiner |
| Accepted Deals: | $50,000 for 50% equity |
| Shark Tank Episode: | Season 11 Episode 1 |
| Net Worth | $1 million |
| Business Status: | Active |
| Social Media | Instagram |
| Last Updated: | May 29, 2024 |
The Baby Toon was founded by Cassidy Crowly from Honolulu, Hawaii. She came up with the idea of creating a silicone spoon after seeing her parents struggle to feed her baby sister.
Cassidy noticed how her mother always used plastic spoons to feed her sister. This led her to create the prototype. At that time, she was just 7 years old. Although she is the main creator of the product, Cassidy received help from her parents and sisters as well.
Cassidy Crowley wanted to create something that would help babies eat more comfortably. She was worried about babies hurting their gums and mouths while using hard spoons. This is how she came up with the idea of a silicone baby spoon.
The Baby Toon is a multi-purpose product for babies and infants. It can be used as a spoon, feeding handle, and teething toy. She designed the prototype and received help from her parents to turn it into a business.
The product is available at $15. However, little Cassidy was getting too occupied for her age, so they decided to seek help from Shark Tank.
Cassidy entered Shark Tank season 11 with her mother. They offered a deal of $50,000 for 50% equity of their company. She wanted the investors to own half of her business, so she could focus on her studies.
Needless to say, the Sharks were impressed to see Cassidy’s intelligence at such a young age. Although the Sharks liked her idea, they didn’t offer her a deal, except Lori Greiner. She took up the offer and finalized the deal.
After getting featured on Shark Tank, the company received immense popularity. Although half of the company is owned by Lori Greiner, the position of CEO is occupied by Cassidy Crowley.
As per reports, The Baby Toon signed a licensing contract with one of the leading companies, Munchkin Baby Products. Currently, the product is sold on Amazon and Munchkin’s website.
Since The Baby Toon is a multi-purpose product, it is loved by customers. Besides online sites, it is also available at many retailers across the U.S.
After Shark Tank, the product was sold at $6, which increased the profit margin by 50%. At present, the estimated net worth of the company is $1 million.
The Baby Toon is doing great after Shark Tank, and just by looking at people’s reviews on Amazon, you can tell how much they like it. There are more than 2,000 ratings, and 85% of them give it five stars. The product’s overall rating of 5 is 4.8 stars.
Cassidy Crowley made the Baby Toon to help kids eat safely, and it turned out to be a big success. Other than Amazon, The Baby Toon is available on the Target website. There it has got 5 stars from 119 reviews.
Even the company is doing well financially – it’s worth $1 million now.
Baby Toon, which appeared on Shark Tank and impressed the judges quite well seems to be doing quite well business-wise and has over $1 million in valuation.
The owner of Baby Toon is Cassidy Crowley. She is the one behind the product and the marketing of the product and the company too.
Besides the appearance, one of the main reasons why Baby Toon gained so much traction was due to its functionalities. It is not unique and affordable but it is dishwasher safe too.
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