Apple’s latest flagship smartphone, the iPhone 15, has undergone a substantial price reduction, now retailing for less than INR 66,000 on Flipkart. This move is part of Apple’s ongoing efforts to capture a larger market share in India and compete with Android counterparts in the same price range.
Initially launched last year at the Wonderlust event, the iPhone 15 series has since seen several price cuts, particularly on the standard variant, aimed at attracting Indian consumers. With this latest price drop, the iPhone 15 is now more affordable than recently released Android models such as the OnePlus 12, Samsung Galaxy S24, and Xiaomi 14.
Originally, the iPhone 15 128GB version was priced at INR 79,990, and the 256GB at INR 89,990. The top variant with 512GB storage was launched at INR 1,09,990. But now Apple has significantly slashed the price to attract more customers.
The announcement coincides with Flipkart’s Big Upgrade Sale, where different Apple devices, including the iPhone 15, is being offered at discounted prices. On Flipkart, the iPhone 15 is currently listed at INR 66,499, marking a significant reduction from its original launch price.
Additionally, customers can avail themselves of further discounts, including an additional INR 1,000 off when paying through Axis Bank Credit Card EMI transactions, effectively bringing down the price to INR 65,499. Moreover, those looking to trade in their old devices can receive a discount of up to INR 58,500, making the iPhone 15 an even more enticing options for potential buyers.
Aside from the attractive pricing, the iPhone 15 boasts impressive specifications, including the new Dynamic Island technology, which replaces the traditional notch found in previous models, offering users a more seamless interaction experience.
With its 6.1-inch display boasting 2000 nits of peak brightness, and a 48MP primary camera with advanced autofocus capabilities, the iPhone 15 promises high-quality imaging performance.
Additionally, the device introduces innovative features such as the Smart HDR system, and the 2x Telephoto lens, further enhancing the user experience. This latest development underlines Apple’s commitment to providing cutting-edge technology at competitive prices, cementing its position as a leader in the smartphone market.
As Apple continues to prioritize accessibility and innovation, the iPhone 15 stands as a testament to the company’s dedication to delivering premium technology to consumers worldwide. As consumers explore their options in the ever-evolving smartphone market, the iPhone 15 promises an exceptional user experience and value for money.
