Keeping your home clean is not a responsibility, but a necessity. But traditional brooms often leave dirt behind and require repeated efforts. This makes cleaning more challenging than it should be.
Recognising this issue, Eben Dobson III innovated a solution called the Wisp Broom. He pitched his product on season 10 of Shark Tank in 2017, hoping to crack a deal with the Sharks. If you are curious to find out what happened to the brand or if it could secure an agreement on the show, give this post a read.
Contents [hide]
About The Brand
Wisp Broom was developed to help people clean their homes with ease. It is a product of Wisp Industries, which was established by Eben Dobson III in 2012.
Wisp Industries’ flagship product, the Wisp Broom, is an innovative, one-handed cleaning tool designed for efficiency and ease. Unlike conventional brooms, the Wisp Broom is equipped with electrostatic bristles that attract dust and debris, so users don’t have to sweep repeatedly.
The broom comes with a dustpan that sits flat on the floor and can be held in place by foot, so users can collect dirt efficiently. The Wisp Broom is designed in such a way that it minimises the need for bending and thus, reduces strain on the user’s back. Also, the broom is lightweight and features an ergonomic build that is perfect for everyone to use.
About The Founders
The man behind Wisp Broom, Eben Dobson III hails from San Diego. By profession, he is an entrepreneur and a golf player by passion.
Before founding Wisp Industries, he invented a hand brush that could clean debris from the golf ground with its unique bristles. After the product was approved, he established Wisp Industries in 2012.
Right from the beginning, Dobson was motivated to design a broom that would make cleaning easy and less time-consuming. Realising the potential of Wisp Broom, he decided to take his product on Shark Tank season 10.
What Happened On Shark Tank?
In 2018, Dobson presented the Wisp Broom on Shark Tank season 10. He went to the show to seek an investment of $500,000 for an equity stake of 10% in his company.
During his pitch, Dobson highlighted the product’s unique features and also shared the sales figures. However, he also disclosed, how his brand incurred a loss of $600,000 in the previous year. This raised red flags among the Sharks.
Despite the negative figures, Kevin O’Leary offered $500,000 for 50% equity. However, Dobson didn’t agree to his deal, hoping to receive a better deal. But in the end, Dobson left the show without an investment.
Is The Brand Successful?
Despite not securing a deal, the Wisp Broom experienced a huge surge in popularity after the episode was aired. Even though Lori Greiner didn’t invest in the product, the feature on QVC helped boost its visibility and sales.
However, the company’s journey has been marked by challenges. As of 2024, the original Wisp system is sold out. Not only that, but the brand’s social media sites are also inactive. As of recent reports, the company’s net worth is $7 million. However the lack of product availability raises questions about its current status.
