Sports fans have always been very enthusiastic about expressing their love and support for their favourite team. Be it soccer or basketball, sports fans never shy away from representing their team in a larger-than-life manner. Keeping the same in mind, Noggin Boss was created.
It is a company that gained attention after its appearance on Shark Tank season 13 for its oversized, customisable hats. Their products offer a unique and fun way for fans to showcase their passion for their team.
Founded in 2019 by Sean Starner and Gabe Cooper, the brand has experienced significant growth after Shark Tank. You can find more about the brand and its pitch on the show in the post below.
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About The Brand
Noggin Boss specialises in creating large, eye-catching hats that serve as both promotional tools and fashion statements. From sports to charity, these hats are designed to help customers promote the things they love.
The company ensures high-quality products with attention to detail. The best thing about their products is they are fully customisable. Customers can personalise the hats to their liking and add their own unique designs and logos.
About The Founders
Established by best friends Sean Starner and Gabe Cooper, Noggin Boss started operations in 2019. Both of them are passionate about sports and are former college athletes.
Their backgrounds in athletics are what inspired them to come up with such an interesting product. They wanted to create something fun that people could use to promote various things, not just sports. This led to the creation of Noggin Boss that makes oversized, customisable hats. The goal is to bring joy and attention to various causes through their unique hats.
What happened On Shark Tank?
To expand their business, the friends-duo appeared on Shark Tank season 13 with their brand Noggin Boss. They proposed a deal of $50,000 for 25% equity in their company to the sharks.
During their pitch, they not only showcased their products but also discussed the potential for growth, especially through licensing deals with major sports organisations and leagues.
Daymond John, who is known for his expertise in the apparel industry, offered $50,000 for 30% equity. On the other hand, Mark Cuban offered to assist them to secure a contract with the Mavericks if they accepted Daymond John’s offer. Realising the benefits, both Cooper and Starner agreed to the offer.
Is The Brand Successful?
As per latest reports, Noggin Boss’ net worth is approx. $5.6 million. After the Shark Tank episode aired, the brand experienced significant success and growth. They struck partnerships with several top brands, including Mavericks, Knott’s Berry Farm, Camping World, Canobie Lake Park, GCU, Hershey Park, and Caddie Network.
Additionally, the brand received significant attention after Brian Robinson was spotted wearing a Noggin Boss hat in 2022. This led to a major spike in orders, catapulting the brand into spotlight once again. With their innovative approach, and strategic partnerships, Noggin Boss has solidified its position in the industry.
