Yumble is a meal delivery service designed specifically for children, offering pre-prepared, nutritious, and delicious meals tailored to the needs of busy families.
Seeing the gap in the market, New York-based couple, Joanna and David Parker, wanted to address the concern as proactively as possible without compromising on the well-being of the children in question.
Yumble’s journey on Shark Tank was a significant milestone in its growth, so if you are looking forward to more details about Yumble net worth, we have all the relevant insights.
About the Founder
Yumble was founded by Joanna and David Parker, a husband-and-wife team from New York City. Joanna, a mother of three, came up with the idea for Yumble out of her own experience as a busy parent struggling to provide healthy, balanced meals for her children amidst a hectic lifestyle.
With a background in education, Joanna understood the importance of proper nutrition for children’s growth and development. However, she also recognized that many parents, like herself, often found it challenging to prepare nutritious meals daily due to time constraints.
David Parker, with a strong background in finance and operations, was the perfect complement to Joanna’s vision. Together, they combined their skills and experiences to create Yumble, a solution that would not only help parents but also ensure that children receive the right nutrition.
Founding Yumble
With the idea in their head, Joanna and David wanted to ensure that they didn’t fail in the research part. During their market research process, the couple found that there seems to be a lack of reliable solutions for parents seeking healthy, ready-to-eat meals for their children.
Recognizing this gap, Joanna and David decided to take action. They envisioned a service that would deliver fresh, nutritionally balanced, and delicious meals directly to families’ doorsteps, removing the stress of meal planning and preparation.
In 2017, Yumble was officially launched. The service offered a rotating menu of meals designed to appeal to children while ensuring they received the nutrients they needed. What’s interesting is that the menu and the meals were curated with nutritionists and chefs in the picture to ensure that the children get nothing but the absolute best.
Seeing how amazing the idea and concept behind Yumble was, it quickly started growing and developed a steady user base soon after its launch. Gradually, they expanded and started offering more refined options to the customers.
Yumble on Shark Tank
In 2018, just a year after its launch, Yumble appeared on Season 10 of Shark Tank. Joanna and David pitched their business to the Sharks, seeking an investment to help scale their operations and reach more customers across the United States. They asked for $500,000 in exchange for 4% equity in Yumble, valuing the company at $12.5 million.
Since the company had a good sales report to showcase in front of the Sharks, they already had the upper hand. They emphasized the uniqueness of their product, the strong customer retention rates, and the positive feedback they got from their customers.
After some deliberation, the Parkers struck a deal with Shark Bethenny Frankel at $500,000 for a 6% equity stake in Yumble, along with an additional 2% in advisory shares.
Yumble after Shark Tank
Following their appearance on Shark Tank, Yumble experienced a surge in interest from parents across the country. As of 2024, it is believed that the company is currently at a valuation of $8.3 million, which is mind-blowing, to say the least.
The partnership with Frankel, combined with the company’s strong business model and increasing demand for convenient, healthy children’s meals, has positioned Yumble as a leader in the niche market and will continue to do so in the upcoming days too.
