In today’s digital age, businesses are constantly under pressure to perform well and it doesn’t seem to slow down any sooner. The need to provide customer satisfaction and win their trust has businesses looking for innovative ways to market their efforts. In recent times, WhatsApp API has emerged as a trusted tool that is used by businesses worldwide.
This handy tool is suitable for businesses of all sizes. From large enterprises to small start-ups, businesses all around use this tool to reach personalised messages to customers. It offers an effective way to promote your products and services to buyers.
Even though WhatsApp API allows businesses to communicate with customers through WhatsApp, it is not as same as WhatsApp Business. The API offers definitive advantages that WhatsApp businesses don’t. In this post, we will tell you why it’s a good idea to incorporate WhatsApp API into your business.
- Single Unified Platform
One of the many good things about WhatsApp API is that it can be integrated with various tools like chatbots, customer relationship management (CRM) software, and marketing software.
By using these tools with WhatsApp API, you can automate tasks, understand customer behaviour, and track customer interactions on a single platform. This helps eliminate separate systems, and customise the way you work. You can make the most of WhatsApp API by accessing it through the MSG91 platform.
- Easy Automation
As you all know WhatsApp is a messaging platform where customers expect quick replies. To make that happen, businesses tend to automate their replies.
With WhatsApp Business API, you can provide smart automated responses to customers. This is a good way to ensure instant support to customers, even after business hours. You can automate entire conversations or just repetitive parts depending on your requirements. You can also use chatbots to collect customer details like names and order information to personalize chats.
- Personalized Conversations
Studies show that 80% of consumers are more likely to do business with companies that offer personalized experiences, and 91% prefer brands that provide relevant offers and recommendations. In today’s time, customers expect brands to learn their preferences and provide personalised experiences.
This is why integrating CRM with WhatsApp is crucial. You can use WhatsApp API to connect with your CRM systems and create personalized campaigns in your customer journey.
- Smart Backup Plans
Using WhatsApp for marketing and customer service is new, so it’s hard to predict how customers will react. This is one reason to have human backups when automated replies aren’t enough. With WhatsApp API, you get access to chatbots that can handle simple questions and hand over complex ones to a human agent.
You can make this possible with the help of Automated Chat Distribution which helps share chats among your team. By setting smart routing rules, you can ensure the conversation goes to the right department each time. In case, an agent is unavailable, the API can automatically send the chat to another agent or switch to another channel like phone or email based on set rules. Additionally, you use AI to monitor chats in real time and give agents smart suggestions to quickly solve problems.
- Secure Messaging
WhatsApp API offers end-to-end encryption which ensures that messages are safe and protected from unauthorized access. Studies show that about 28% of people in the US have experienced data theft at some point in their lives. This underlines the need for secure messaging.
With WhatsApp API, you can keep customers’ payment details and personal info safe from cybercriminals. This in turn helps build trust with customers and follow data privacy rules like CCPA and GDPR.
- Quicker Launch
WhatsApp Business API helps businesses get their services and products to market faster. By using WhatsApp’s features, you can connect with customers more effectively and conveniently and promote offers. This in turn helps you to boost your sales in a short time.
By implementing the right strategies, you can reach your products to customers and sell them faster. Plus, the API’s automation features make work easier by cutting down on manual work. With WhatsApp Business API, you can make your business stand out and generate more income.
- Connect To The Right Agent
Customers can directly message account managers, sales reps, or delivery partners when needed. With WhatsApp API, advisors and agents can use the same masked caller ID for both WhatsApp messages and calls. This automatically connects customers to agents without sharing personal contact numbers and thereby makes communication more efficient. It is also a good way to prevent lead leakage.
You can ensure that customers connect with the same advisor every time they contact you and create a more personal experience. Many clients in financial services, healthcare, and education use this approach to build strong relationships with customers.
- Single Number For All Channels
Working with the right WhatsApp partners lets you use WhatsApp with any phone number your business already has.
Customers are tired of having too many business numbers to keep track of. Therefore, using a single business number across all channels makes it easier for customers to reach you. Not to mention, it lets you use your current marketing efforts on that number.
- Enhanced Agent Experience
WhatsApp API offers features that help agents do their jobs better. By partnering with the right provider, your business can manage chats and calls in one place. It gives you access to a user-friendly dashboard using which you can easily switch between chats and calls while tracking ongoing conversations.
It also offers real-time customer info and helps agents provide personalized assistance. Additionally, you can take advantage of the AI-based smart assist feature to automate responses to common questions. This way you can reduce response times and boost productivity.
Using WhatsApp API for your business has several advantages. It not only helps enhance customer interactions but also streamline operations. With its wide range of features, you can offer a personalized experience to customers. To build better customer relationships, using WhatsApp API is a good idea.
