Advertiser keeps budgets focused as media options multiply.
October 31, 2011 |
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Rallies in Japan and Korea will help buoy Asian adspend next year.
Sony Pictures Entertainment wants to see higher margins in India.
Digital sales house Pixel Media ramps up its publishing arm.
Targets digital prosperity, with a hedge from traditional TV.
Telco threat prompts early forays into future business models.
Brands seek smarter marketing through heavy-duty software and analytics.
Ad market forecasts for 2014… Celestial Tiger Entertainment… Strategic sponsorship… and much more
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