ESS Expands Sports Bouquet In India
NEW DELHI/PRNewswire/ -- ESPN STAR Sports, India's leading sports broadcaster, has expanded the sports bouquet with the addition of a new channel - STAR Sports 2 . The new channel is being launched especially for the Indian sub-continent keeping in mind the growing need of Indian sports fans. The new channel will be officially launched on March 11, 2013. STAR Sports 2 will be the 6th channel to be launched by ESPN STAR Sports in India after STAR Sports, STAR Cricket, STAR Cricket HD, ESPN and ESPN HD.
STAR Sports 2 will showcase live & non-live events across sporting categories like cricket, soccer, tennis, motor racing and golf. The new channel promises to offer more sports, more action, more excitement, more passion, more emotions, more exhilaration and more heroes to follow for sports fans across the country.
Speaking on STAR India's strategy for sports business, Sanjay Gupta, Chief Operating Officer, STARIndia, said, "Our vision is to expand the sports viewership in the country. STAR network has acquired some of the best sporting properties in every genre and is committed to taking sports broadcasting to a new level. These include broadcast rights to the BCCI national and domestic Cricket for 6 years; broadcast rights of Spanish La Liga, Italian Serie A and English FA Cup and England international matches.
Apart from exciting live content, we are also innovating in the way we present sports. Our brand new Hindi presentation on the live cricket broadcast allows audiences to enjoy the game in their preferred language, which was very well received by viewers.
Similarly our recent launch www.starsports.com enables us to engage with passionate cricket fans like never before, and we are delighted with the site's ramp up in the last 2 months.
The launch of our new channel STAR Sports 2 is an extension of the same strategy. It allows us to broadcast a wide array of sports content across channels, and cater to multiple live events simultaneously. STAR Sports 2 will further our commitment towards continued, effective and unprecedented coverage of all major events which are of interest to a diverse set of audience across the country."
The sports broadcaster has launched a high decibel on-air campaign to promote STAR Sports 2. This campaign is running across the STAR India network.
In the first month of its launch, STAR Sports 2 will cover tournaments like Serie A and La Liga soccer, BPL action, Nascar racing and prime tennis from the Men's ATP Tour amongst others.
Source: ESPN Star Sports