China's Charm Names President To Agency Business

BEIJING/PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (Nasdaq: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that Ms. Cathy Chen has been appointed president of the Company's agency business.

Ms. Chen will be responsible for Charm's overall advertising agency business, which consists of three business units: Charm Advertising, Charm Interactive, and Charm Click. She will report directly to Mr. He Dang, the Company's founder, chairman and chief executive officer.

Mr. Dang commented, "Ms. Chen's extensive management experience with leading multinational companies and unique marketing perspectives make her well suited to lead our advertising agency and overall business development and strategic planning initiatives. Through her previous experience she has demonstrated a strong knowledge of all marketing segments and distribution channels as well as a keen business vision and aptitude for strategic planning and execution. We're confident in her abilities to lead at a high level within Charm and help us to realize our long-term business objectives as we continue to expand our capabilities and build out our full-service integrated advertising platform."

Ms. Chen has over 20 years of experience in multinational market operations and management, with particular expertise in the Chinese market. Prior to joining Charm, she served as chief marketing officer at GE HealthCare (China) Co. Ltd ("GE Healthcare") from 2009 to 2010, where she was responsible for planning and expanding GE Healthcare's Greater China marketing strategy. Prior to working at GE Healthcare, Ms. Chen served as general manager of Eastern China for Motorola (North Asia) Co. Ltd from 2007 to 2009, cluster marketing director of Greater China for Shell (China) Co., Ltd. from 2005 to 2007, national marketing director and general manager of kitchen appliances at Electrolux (China) Co., Ltd. from 1997 to 2004 and marketing manager of North China for PepsiCo Foods International Co. from 1996 to 1997. Ms. Chen holds a master's degree in business management from Peking University and a bachelor's degree in industrial management from Chengdu Electronic Technology University.

Source: Charm Communications