Far East Organization Hires MPG For Four Markets

Singapore – MPG Singapore announces its appointment as the regional media agency for one of Asia’s largest real estate groups - Far East Organisation.

MPG won the business after a closed door pitch process. The agency network has been tasked with handling the media planning and buying for the real estate company for four key markets including China, Indonesia, Hong Kong and Malaysia. The regional coordination for the account will be done by MPG Singapore.

Melvin Lim, CEO of Havas Media Singapore, says: “It is a tremendous achievement for us to be selected as a business partner to the largest private property developer in Singapore. Our robust regional agency network, understanding of how to reach the affluent consumers in the region, and our ability to lead and coordinate all this from Singapore, were certainly major factors that aided our selection as a media partner for Far East Organization.”

Far East Organization, together with its Hong Kong-based sister company Sino Group, is one of Asia's largest real estate groups with a combined annual turnover of US$5.5 billion and more than 13,000 employees worldwide. The group's real estate assets of some 80 million square feet of development land bank, and completed and investment properties amount to over US$45 billion.

Source: Havas Media