Unilab Retains Starcom In The Philippines

Starcom Philippines has been re-appointed media agency-of-record for Unilab, the Philippines’ largest pharmaceutical company, following a review.

As the biggest pharmaceutical company in the Philippines, Unilab has a market share of some 20 per cent which the company has consistently maintained for more than three decades.  Unilab’s portfolio includes some of the biggest prescription and consumer healthcare brands in the country including Enervon, Alaxan, Solmux, Biogesic, pH Care, and Myra among many others.

Starcom Philippines was first appointed media agency partner for Unilab in 2006. Following a regulatory review, Unilab’s latest re-appointment of Starcom Philippines is the second time that the pharmaceutical giant had chosen to further its partnership with Starcom Philippines following a similar review in 2009.

On re-appointing Starcom Philippines, Sebastian "Backy" Baquiran, Senior Vice President, Unilab Consumer Health/Innovitelle, said: “Through this latest media AOR review, Starcom Philippines’ commitment to our business was clearly evident. We were thoroughly impressed and appreciated the quality of thinking and proposals that the Starcom Philippines team had brought to the table.

The Starcom Philippines team’s vision and keen understanding of the media landscape is very much aligned to how we want to move forward with our business. We look forward to a great partnership and working relationship with Starcom Philippines for the years ahead.”

On partnering with Unilab, Joanna Mojica, Managing Director, Starcom MediaVest Group Philippines, added: “We’re absolutely delighted to be furthering our partnership with Unilab. Our team showed a hunger and passion to better and transform what we had previously achieved for this longstanding client, thereby once again demonstrating our commitment to their business.

Beyond our strategies and deep understanding of our clients’ needs, we believe that our “Experience Planning” framework and approach toward human understanding were major competitive advantages that will advance the way Unilab’s media and business plans are run and how objectives are met. We’re looking forward to more successful collaborations and creating meaningful experiences for the millions of customers and aficionados of Unilab and their stable of brands.”