Beaute Prestige Int'l Hires MPG Media Contacts
Asia Pacific – Havas Media agencies MPG Media Contacts have announced their appointment as the regional media AOR of leading French fragrance company Beaute Prestige International (BPI).
The account, to be hubbed out of agency’s Singapore office, was handed over to the agencies without a pitch process. MPG Media Contacts will handle the offline and online media planning and buying duties for brands under BPI umbrella, including Issey Miyake, Jean Paul Gaultier, Elie Saab and Narciso Rodriguez.
The company, founded in 1990 and based in Paris, has regional offices in Miami and Singapore.
Karen Cheong, Marketing Director of BPI Asia Pacific said: "We have chosen MPG because they have a strong experience working with luxury and fragrance brands. Their support network of offices in 18 markets across Asia-Pacific, coordinated out of their regional hub in Singapore closely matches our own regional set-up and will allow us to benefit from both local and regional expertise in media buying."
Melvin Lim, CEO of Havas Media Singapore, said: “BPI has an iconic roster of brands and we are happy to be given an opportunity to work on them. Our expertise and success in working with luxury brands was what encouraged the clients to entrust this account to us. The team in Singapore is already working on the media strategy and plans for the brands under the BPI umbrella.”
Talking about the plans for the company this year Karen added: “BPI’s partnership with MPG APAC kicks-off on a high note with the media planning for our major new female fragrance launch for Issey Miyake brand in September 2012. Along with other sustenance campaigns for our other brands, we've been busy....and I should say efficient to quickly put together all the media plans for 2nd half of 2012 together. Markets we will cover this year includes Singapore, Hong Kong, Taiwan, Thailand, China and Japan".
BPI’s media business was previously handled by Carat Singapore.