CNBC Announces New Ad Deal With Nikkei

Tokyo – CNBC, First in Business Worldwide, has expanded its partnership in Japan with a new deal starting 1 July 2012. The arrangement will see Nikkei-CNBC representing CNBC for advertising out of Japan onto CNBC’s global broadcast network in the U.S, Asia, EMEA and on CNBC’s digital properties including CNBC.com and mobile apps. Nikkei-CNBC will develop advertising opportunities in Japan for clients who would like to connect with business decision makers across a range of industry sectors via CNBC’s global platform.

Nikkei-CNBC is a business and financial news television channel broadcast in Japan. Its parent company, Nikkei Inc., is the primary source of business information for top executives and decision-makers in Japan. Its flagship newspaper, The Nikkei, is the world's largest business daily with a circulation of over 3 million, combining both incisive articles on economics, business, finance and politics with first-rate reporting on social affairs, cultural events and sports.

“CNBC is pleased to be able to build on its collaboration with Nikkei group, one of the largest and most prominent media companies in Japan,” said Satpal Brainch, President and Managing Director, CNBC International. “In partnership with Nikkei-CNBC, we aim to provide easier access to advertisers in Japan to reach CNBC’s highly influential and affluent audience.”

“Nikkei-CNBC and CNBC are brands of distinction and therefore our partnership puts us in an extremely strong position in the market,” said Goro Sakai, President, Nikkei-CNBC. “We look forward to a mutually rewarding relationship as we continue to work together.”