Toyota Hires SPH Magazines As Publishing Agent

Singapore – SPH Magazines has been appointed the publishing agent for Toyota’s quarterly magazine, Always Toyota. This publication is distributed to the most recent Toyota owners, typically those who bought a Toyota in the last one to three years. Loyal customers who have been with Toyota will receive the EDM version. SPH Magazines will handle the content development, design, ad canvassing, printing and distribution of the publication.

Always Toyota will provide the latest news on Toyota, as well as reviews of new models launched. Readers can also look forward to lifestyle features such as travel and food, as well as motoring related stories. An after-sales section allows readers to be kept abreast of deals and promotions by Toyota, as well as handy motoring tips in caring for their cars.

Mr Klaus Redomske, Marketing Director, Borneo Motors Singapore, said: “In line with our brand direction of ‘Toyota. Always Better’, our customers can expect always better cars and ‘always better’ from us. Part of our market leading ownership experience is the publication for our customers. In our effort to continuously improve, we decided it is time to also further step up the quality, i.e. the content, the relevance, the look and feel of our magazine, to establish a new standard. We have worked with SPH before and they are an excellent partner to deliver a quality magazine, which we re-named to Always Toyota to be in line with our brand positioning.”

Mr Dennis Pua, Managing Director, SPH Magazines, said: “We are pleased to be working with Toyota on their publication. This shows that we have become an established brand in custom publishing whom our clients can count on for quality products.”

SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.