Hotels.com Adds Online To PHD's China, SEA Remit
Singapore/Regional – PHD has been appointed to handle the online media business across Greater China and the Southeast Asia region for Hotels.com® (http://www.hotels.com), a leading online accommodation booking website.
PHD won Hotels.com’s offline media business across Greater China and SEA over a year back and this appointment provides greater opportunity for more integrated and efficient end-to-end campaigns. The first campaign that will be launched under this win will leverage PHD’s specialist expertise, network coverage and partnerships in real time bidding to drive better targeting and acquisition efficiencies for Hotels.com.
Marie Gruy, Regional Business Director, PHD said, “It is with great excitement that we take this assignment. The team is charged up to work on the account leveraging the best of online platforms and applications to showcase Hotel.com’s value proposition.”
Abhiram Chowdhry, Senior Marketing Director, APAC of Hotels.com said, “Understanding online consumer sentiment is critical in the travel and leisure industry. PHD has a powerful combination of insights and tools, which when combined with their team will put us ahead of the curve in the digital media space. I am looking forward to more effective campaigns that will take our brand forward in its category.”
The Hotels.com online business is managed out of PHD’s regional hub in Singapore and led by Marie Gruy, Regional Business Director at PHD.