Omnicom Media Appoints Brand Science Regional Lead
Singapore – Strengthening Omnicom Media Group’s econometric modeling unit, Hita Varma has been appointed as Leader, Asia Pacific for BrandScience - Omnicom Media Group's business and marketing effectiveness division focusing on data and analytical tools. Accountability, transparency, and efficiency of data are three key areas of focus for Brand Science.
An analytical expert, Hita Varma joins BrandScience from AbsolutData Research & Analytics (India), where she was a senior leader. Prior to that, Hita worked with American Express, where she was responsible for developing targeting and response models for credit card campaigns for the Latin American & Canadian markets.
Commenting on the appointment, Guy Hearn, Director, Communications Insights, Asia Pacific, Omnicom Media Group, said, “The marketing industry is generating huge volumes of data and can lead to smarter, better marketing decisions, if data is used strategically. Brand Science is a premium offering that can generate informed insights, helping marketers to get the best results from any marketing campaign. Hita’s background and experience will be extremely valuable in BrandScience’ focus on measuring and maximizing the value created from marketing initiatives.”
Omnicom Media Group’s BrandScience is currently is expansion mode, having launched a regional data conversion hub in Malaysia recently.
Hita Varma’s appointment is effective with immediately and she is based in Singapore, reporting to Guy Hearn.