The Asia Media Journal
April 16, 2014
Press Releases


ADMA Launches Digital Essentials Training Course

Hong Kong and Singapore – The Digital Essentials online digital skills course for media and marketing professionals is now available from the Asia Digital Marketing Association (ADMA). The training modules cover all the core skills needed for success in today’s rapidly evolving marketing environment. Participants who successfully complete the course and achieve a passing score on the evaluation questions throughout will be accredited an “ADMA Approved Marketer”. Education is an important part of the ADMA’s mission, and has the potential to raise the supply of qualified talent in the region, as well as creating career opportunities for rising executives.

Digital Essentials helps media and marketing professionals in Asia Pacific to understand core digital concepts and develop working skills in all aspects of digital marketing, including campaign objectives and strategy, buying and selling digital media, search, social media, campaign measurement and tracking. The online course material was developed in association with digital training provider Digital Chameleon, with the needs of professionals in Asia Pacific specifically in mind, with relevant case studies and reference to the platforms, tools and techniques that work in this region.

“Senior marketers who participated in a recent series of Roundtables hosted by ADMA around highlighted the pressing need for more and better talent in region,” said David Ketchum, ADMA Chairman. “The need for a new generation of web-savvy marketers is clear, as well as the value of having established marketing professionals upgrade their skills to meet the needs of the rapidly changing online marketing environment. The ADMA’s Digital Essentials fills a professional development need in the digital workplace, which is not yet met by in-house agency and client training programs, universities, or third party training companies.”

Participants can use the training as a stepping stone to their next career opportunity, or simply enhance their existing marketing skills with specific practical digital knowledge. The Digital Essentials course allows senior marketers from traditional marketing and media backgrounds to round out their skill sets to meet the current demands of the marketplace, as well as giving more junior marketing staff the fundamental digital marketing skills needed to initiate and execute campaigns.

Digital Essentials is affordable for both individuals and for corporate training budgets at only US$500. And the course fits the needs of executives working in Asia today; the instruction is all online and participants can work their way throughout the modules on their own schedule and at their own pace. Students can enrol at


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