Trends

Procurement Turns Its Attention To Asia

In-house buyers clash with media agencies.

TV Loses Share Of Ad Market In China

Ad spend measures from CTR show brands diversifying their media plans.

Ad demand remains robust, even as oil and food prices rise.

Digital strategies have to keep pace, as landscape shifts and rivals raise their game.

Facebook and Google want to unlock a new digital opportunity.

Sustained momentum and domestic demand suggest a solid 2011.

Old windows must be replaced with new ones, argues Lionsgate's Michael Burns.

MSN partner Catcha navigates a dynamic market where ad revenue is in short supply.

Media deals will shift from cost to value.

There’s more to regional growth than China and India.

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Martin Sorrell is redefining what WPP does, and how its agencies work together

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Bloomberg in Indonesia… Gawker in India.. Japan in bloom… and much more