Book 'Em, NBC!

Executives involved in the online video joint venture between NBC Universal and News Corp. that is set to digitize vast archives of NBC Universal, News Corp. and their subsidiaries for online video consumption, has named a veteran Amazon.com executive to be its new chief executive officer. The joint venture, aiming for a September launch of its VOD property, named Jason Kilar as its CEO.

We can only surmise one immediate conceptual impact of this deal. Kilar, a youthful 36, has nearly a decade at  Amazon.com under his belt. It was Kilar who wrote the business plan for Amazon's entry into the video and DVD business. It will likely be Kilar who writes the plan to sell online video with the corporate stamp of these media giants on it in a system that must echo the successful no-shelf usage policy of Amazon, where books are actually printed onsite, on demand.

Could it be that the VOD model will work the way the book model works? We think so.

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