Meta Advertising

After the conversation last week with a Sina staffer about "The Long Tail" of advertising and video, I was interested to read about Sina's new photo sharing service.

I've checked out the site, which is in Chinese, in the hopes that I could find some advertising on the site. The Google link is there, which would bring users into a Google AdWords-filled paradise of clicks and links, but there are no advertisements. That's neither good nor bad. But what I think is interesting is that a photo sharing site is a great way to build up consumer data.

From China Web 2.0 Review:

"This is a free service. Users get 100M monthly quota. Features are quite complete. You can batch upload photos by installing a software, tag photos, organize photos into albums. The service extracts meta data from the file if it’s taken by a digital camera. And different resolutions including the original size are provided."

Meta data! Meta data from the device that took the shot and also meta data from the users, who generate their own language to explain the photos, create data clouds for finding the photos, and who are very interested in themselves. A good advertising networker knows that finding these rich data clouds is a great way to attach advertising and search terms to advertising. 

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