Guerrilla Tactics

Normally, what happens in America stays in America, but in doing research for a story about BBC Worldwide, I found this very compelling BBC World News advertising and petitioning campaign in full swing in Los Angeles, California, San Diego and strangely, Columbus, Ohio. Can anyone tell me why BBC World News is interested in Columbus, Ohio?

BBC World News launched in July “guerrilla and viral campaign” to increase interest and demands for its 24/7 international news channel. The campaign created by BBDO New York uses 450 giant map pieces to represent cut-outs of 12 countries found under-represented in American news coverage. The interactive art is also joined by a giant wall mural  in LA that represents recent clashes between Russian police forces and protesters of the Vladimir Putin government. The web site for the campaign, demandbbc,allows TV viewers in America to register their interest in watching the BBC World News in the US. A 30-second support advertisement has been running on sister channel BBC America during the campaign.

I think this is a bold campaign worthy of mention here for the simple reason that this demonstrates a brand that engages.

Comments (0) | Post a Comment | Link