Facebook Fatigue? Not In Asia

Facebook’s early adopters, college-educated twenty-somethings in the US, are updating their status less frequently these days, visible symptoms of Facebook Fatigue.

It’s a different story for their contemporaries in Asia, however. GlobalWebIndex, a global study tracking online behavior, has uncovered some interesting differences between internet use and attitudes here and the rest of the world.

Results from the global study are available on SlideShare, and well worth a look, but TrendStream, the company running GlobalWebIndex, has also shared some specific Asian insights with us.

These include more insight into active participation on Facebook, differences in how Asian netizens expect to access the web one year from now, and just how many people are paying for content online.

“Each market and consumer segment behaves differently, and the consumer-driven nature of social media has expanded these differences more quickly than ever before,” notes Tom Smith, TrendStream’s managing director.

“In addition, massive consumer interest across the world in supplanting the PC with mobiles and tablets as their primary access device increases the need for very smart multi-platform and multi-market internet strategies.”

For the stats, click on the links above.

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